Here's a list of academic research papers that I have published:
Refereed Journal Articles
Miao, Fred, Guangping Wang, and Pornsit Jiraporn (2018), “Key Supplier Involvement in IT-Enabled Operations: When Does It Lead to Improved Performance?” Industrial Marketing Management, 75, 134-45.
Miao, C. Fred, and Guangping Wang (2017), “Effects of Work-Family Interface Conflicts on Salesperson Behaviors: A Double-edged Sword,” Journal of the Academy of Marketing Science, 45 (5), 762-783.
Miao, C. Fred, and Guangping Wang (2016), “The Differential Effects of Functional vis-à-vis Relational Customer Orientation on Salesperson Creativity,” Journal of Business Research, 69 (12), 6021-6030.
Wang, Guangping and C. Fred Miao (2015), “Effects of Sales Force Market Orientation on Creativity, Innovation Implementation, and Sales Performance,” Journal of Business Research, 68 (11), 2374-2382.
Wang, Guangping, Wenyu Dou, Weichun Zhu, and Nan Zhou (2015), “The Effects of Firm Capabilities on External Collaboration and Performance: The Moderating Role of Market Turbulence,” Journal of Business Research, 68 (9), 1928-1936.
Wang, Guangping and Xiaoqin Ma (2013), “The Effect of Psychological Climate for Innovation on Salespeople’s Creativity and Turnover Intention,” Journal of Personal Selling and Sales Management, 33 (4), 373-388.
Wang, Guangping, Wenyu Dou, Hairong Li, and Nan Zhou (2013), “Advertiser Risk Taking, Campaign Originality, and Campaign Performance,” Journal of Advertising, 42 (1), 42-53.
Wang, Guangping, Wenyu Dou, and Nan Zhou (2012), “The Interactive Effects of Sales Force Controls on Salespeople Behaviors and Customer Outcomes,” Journal of Personal Selling and Sales Management, 32 (2), 225-44.
Zhao, Xiaomin, Wenyu Dou, and Guangping Wang (2011), “客流拥挤触动零售商信任的实证研究 (An Empirical Analysis of the Effect of Shopper Crowdedness on Trust in Retailer),” Economic Management Journal (经济管理, in Chinese with English abstract), (8), 92-100.
Zhao, Xiaomin, Xiaoding Wu, Wenyu Dou, and Guangping Wang (2011), “从购买风险感知理论解释商业集聚对店铺印象的影响 (The Impact of Cluster Image on Store Image: A Shopping Risk Perception Theory Explanation),” Journal of Business Economics (商业经济研究, in Chinese with English abstract), 232 (2), 5-13.
Wang, Guangping, Jianling Wang, Xiaoqin Ma, and Robin G. Qiu (2010), “The Effect of Standardization and Customization on Service Satisfaction,” Journal of Service Science, 2 (1), 1-23.
Wang, Guangping, Wenyu Dou, and Nan Zhou (2010), “The Impact of Sales Control Systems on Sales Behaviors and Customer Relationships: Evidence from China,” Marketing Science Institute Special Report 10-201.
Wang, Guangping and Peggy D. Lee (2009), “Psychological Empowerment and Job Satisfaction: An Analysis of Interactive Effects,” Group & Organization Management, 34 (3), 271-296.
Li, Hairong, Wenyu Dou, Guangping Wang, and Nan Zhou (2008), “The Effect of Agency Creativity on Campaign Outcome: The Moderating Role of Market Conditions,” Journal of Advertising, 37 (4), 115-126.
Wang, Guangping, Wenyu Dou, and Nan Zhou (2008), “Consumption Attitudes and New Product Adoption: A Contingency Approach,” European Journal of Marketing, 42 (1/2), 238-254.
Cui, Nan, Guangping Wang, Wenyu Dou, and Nan Zhou (2007), “消费价值观对中国消费者新产品采用的影响 (Impact of Consumption Values on New Product Adoption by Chinese Consumers),” Journal of Marketing Science (营销科学学报，in Chinese with English abstract), 3 (1), 25-38.
Dou, Wenyu, Guangping Wang, and Nan Zhou (2006), “Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers,” Journal of Advertising, 35 (2), 101-110.
McKee, Daryl O. and Guangping Wang (2006), “Economic Versus Social Exchange in Marketing Places: An Empirical Study among Manufacturing Firms,” Journal of Business Research, 59 (4), 397-406.
Wang, Guangping and Richard G. Netemeyer (2004), “Salesperson Creative Performance: Conceptualization, Measurement, and Nomological Validity,” Journal of Business Research, 57 (8), 805-812.
Netemeyer, Richard G., Balaji Krishnan, Chris Pullig, Guangping Wang, Mehmet Yagci, Dwane H. Dean, Joe Ricks, and Ferdinand Wirth (2004), “Developing and Validating Measures of Facets of Customer-Based Brand Equity,” Journal of Business Research, 57 (2), 209-224.
Wang, Guangping and Richard G. Netemeyer (2002), “The Effects of Job Autonomy, Customer Demandingness, and Trait Competitiveness on Salesperson Learning, Self-Efficacy, and Performance,” Journal of the Academy of Marketing Science, 30 (3), 217-228.
Wang, Guangping and Janeen E. Olsen (2002), “Knowledge, Performance, and Exporter Satisfaction: An Exploratory Study,” Journal of Global Marketing, 15 (3/4), 39-64.
Wang, Guangping (2002), “Attitudinal Correlates of Brand Commitment: An Empirical Study,” Journal of Relationship Marketing, 1 (2), 57-75.
Boles, James S., Dwane H. Dean, Joe Ricks, Jeremy Shorts, and Guangping Wang (2000), “The Dimensionality of the Maslach Burnout Inventory across Small Business Owners and Educators,” Journal of Vocational Behavior, 56 (1), 12-34.
Book Chapter
Wang, Guangping (2021), “More and More Monkeys Jumping on the Bed: A Jungle Marketer’s Take on Instructional Humor,” in Vaidya Kishor ed., Teach Advertising and Marketing with a Sense of Humor: Why (and How to) Be a Funnier and More Effective Advertising and Marketing Educator. Curious Academic Publishing, Melbourne. https://bit.ly/advertising-marketing-humor.